Capturing evolving visit behavior in clickstream data

@article{Moe2004CapturingEV,
  title={Capturing evolving visit behavior in clickstream data},
  author={Wendy W. Moe and Peter S. Fader},
  journal={Journal of Interactive Marketing},
  year={2004},
  volume={18},
  pages={5 - 19}
}
Many online sites, both retailers and content providers, routinely monitor visitor traffic as a useful measure of their overall success. However, simple summaries such as the total number of visits per month provide little insight about individual-level site-visit patterns, especially in a changing environment such as the Internet. This article develops an individual-level model for evolving visiting behavior based on Internet clickstream data. We capture cross-sectional variation in site-visit… 

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