Capabilities as Real Options

@inproceedings{Kogut1998CapabilitiesAR,
  title={Capabilities as Real Options},
  author={Bruce Kogut and Nalin Kulatilaka},
  year={1998}
}
Strategy research consists of a balance between positive and normative theory. Normative theories uggest particular heuristics, or cognitive representations, tofind appropriate solutions. Heuristics permit faster solutions to real-time problems; they also suffer from the potential of negative transfer to inappropriate applications. The theory of real options provides the appropriate heuristic framing of competencies and exploratory search. A real options approach marries the theory of financial… CONTINUE READING
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