Cancer screening campaigns--getting past uninformative persuasion.
@article{Woloshin2012CancerSC, title={Cancer screening campaigns--getting past uninformative persuasion.}, author={Steven Woloshin and Lisa M. Schwartz and William C Black and Barnett S. Kramer}, journal={The New England journal of medicine}, year={2012}, volume={367 18}, pages={ 1677-9 } }
Public health campaigns have long used powerful tools of persuasion — including fear, guilt, and a sense of personal responsibility — to convince people to get screened for cancer. It's now time to get past pure persuasion and move toward informed decision making.
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