Cancer curricula for secondary schools: making the right choice.

  title={Cancer curricula for secondary schools: making the right choice.},
  author={Paul E. Pezza},
  journal={International journal of health services : planning, administration, evaluation},
  volume={28 3},
The American Cancer Society has produced and distributed for use in secondary schools a curriculum package entitled Right Choices. This article considers the development, testing, and marketing of the new cancer education program. Of particular interest is the selection of the theoretical perspective, evaluation methodology, and marketing strategy employed in its production, given the direction in which the field of health education is moving and the political context in which the curriculum… CONTINUE READING

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