Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy
@article{Cooper2020CancellingMM, title={Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy}, author={J. A. Cooper and D. Alderman}, journal={Tourism Geographies}, year={2020}, volume={22}, pages={525 - 535} }
Abstract One of the earliest signals of the severity of the spread of COVID-19 in the United States and other countries was the swift cancelation of many highly prominent amateur and professional sporting events and seasons like the NCAA Division I Men’s Basketball Tournament, known as “March Madness.” The loss of March Madness is treated as a moment of creative tension, when disruptions can facilitate reflection and lead to positive change. We discuss the economic, socio-cultural, and… CONTINUE READING
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