Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy

  title={Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy},
  author={J. A. Cooper and Derek H. Alderman},
  journal={Tourism Geographies},
  pages={525 - 535}
Abstract One of the earliest signals of the severity of the spread of COVID-19 in the United States and other countries was the swift cancelation of many highly prominent amateur and professional sporting events and seasons like the NCAA Division I Men’s Basketball Tournament, known as “March Madness.” The loss of March Madness is treated as a moment of creative tension, when disruptions can facilitate reflection and lead to positive change. We discuss the economic, socio-cultural, and… 

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