• DOI:10.1080/14616688.2020.1759135
Corpus ID: 219462858

Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy

@article{Cooper2020CancellingMM,
  title={Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy},
  author={J. A. Cooper and D. Alderman},
  journal={Tourism Geographies},
  year={2020},
  volume={22},
  pages={525 - 535}
}

J. A. Cooper, D. Alderman

Published 2020

Political Science

Tourism Geographies

Abstract One of the earliest signals of the severity of the spread of COVID-19 in the United States and other countries was the swift cancelation of many highly prominent amateur and professional sporting events and seasons like the NCAA Division I Men’s Basketball Tournament, known as “March Madness.” The loss of March Madness is treated as a moment of creative tension, when disruptions can facilitate reflection and lead to positive change. We discuss the economic, socio-cultural, and… CONTINUE READING

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