Can we explain why some people do and some people do not act on their intentions?

@article{Fishbein2003CanWE,
  title={Can we explain why some people do and some people do not act on their intentions?},
  author={Martin Fishbein and Michael Hennessy and Marco Yzer and Jay P. Douglas},
  journal={Psychology, health & medicine},
  year={2003},
  volume={8 1},
  pages={
          3-18
        }
}
Behavioural theorists have identified attitudes, perceived norms and self-efficacy as the important determinants of people's intentions to engage in a given behaviour. Because intentions predict behaviour, these same variables also account for a considerable amount of the variation in behaviour. Nevertheless, there is often a substantial proportion of the population who do not act on their intentions. While a recently proposed integrative theory of behaviour suggests that these 'failures' are… CONTINUE READING
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20 years of the theory of reasoned action of Fishbein and Ajzen: a meta-analysis

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