Can one TV show make a difference? Will & Grace and the Parasocial Contact Hypothesis.

  title={Can one TV show make a difference? Will & Grace and the Parasocial Contact Hypothesis.},
  author={Edward Schiappa and Peter B. Gregg and Dean E. Hewes},
  journal={Journal of homosexuality},
  volume={51 4},
Television has an opportunity to influence beliefs about groups with which individuals typically may have little direct social contact. This study describes a synthesis of the Contact Hypothesis and the concept of Parasocial Interaction to pose what we call the Parasocial Contact Hypothesis to test whether exposure to gay men on Will & Grace can influence attitudes toward gay men in general. Based on a study of 245 university students, this study examines the relationships among number and… CONTINUE READING
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