Can one TV show make a difference? Will & Grace and the Parasocial Contact Hypothesis.

Abstract

Television has an opportunity to influence beliefs about groups with which individuals typically may have little direct social contact. This study describes a synthesis of the Contact Hypothesis and the concept of Parasocial Interaction to pose what we call the Parasocial Contact Hypothesis to test whether exposure to gay men on Will & Grace can influence… (More)

Topics

  • Blog articles referencing this paper

  • Presentations referencing similar topics