Can donated media placements reach intended audiences?

@article{Cooper2013CanDM,
  title={Can donated media placements reach intended audiences?},
  author={Crystale Purvis Cooper and Cynthia A. Gelb and Jennifer Chu and Lindsey Polonec},
  journal={Health promotion practice},
  year={2013},
  volume={14 5},
  pages={
          656-62
        }
}
Donated media placements for public service announcements (PSAs) can be difficult to secure, and may not always reach intended audiences. Strategies used by the Centers for Disease Control and Prevention's (CDC) Screen for Life: National Colorectal Cancer Action Campaign (SFL) to obtain donated media placements include producing a diverse mix of high-quality PSAs, co-branding with state and tribal health agencies, securing celebrity involvement, monitoring media trends to identify new… CONTINUE READING
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