Can a better understanding of WIC customer experiences increase benefit redemption and help control program food costs

@inproceedings{Payne2018CanAB,
  title={Can a better understanding of WIC customer experiences increase benefit redemption and help control program food costs},
  author={Collin Richards Payne and Mihai Niculescu and J. Gregor L. Guthrie and Leonardo Mancino},
  year={2018}
}
ABSTRACTThe Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program benefits nutritionally vulnerable populations by providing them with vouchers to buy healthful foods. In the retail sphere, the WIC program faces 2 challenges to maximizing its effectiveness: ensuring a positive retail experience that leads to full redemption of benefit vouchers and controlling food costs paid by the program. Unfavorable retail experiences may result in reductions in WIC benefit… CONTINUE READING

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