Can We Measure Individual Risk Attitudes in a Survey ?

@inproceedings{Ding2010CanWM,
  title={Can We Measure Individual Risk Attitudes in a Survey ?},
  author={Xiaohao Ding and J. E. den Hartog and Yuze Sun},
  year={2010}
}
We combine a survey and an experiment with real pay‐out among Peking University students to measure and validate individual risk attitudes. The experiment involves choosing between a cash payment and playing a lottery. The survey questions ask for the reservation price of a hypothetical lottery and self‐assessment of risk attitude on a 0‐10 scale. We confirm familiar findings: risk aversion dominates, women are more risk averse than men, risk aversion decreases with… CONTINUE READING