Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

  title={Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload},
  author={Benjamin Scheibehenne and Rainer Greifeneder and Peter M. Todd},
  journal={Journal of Consumer Research},
The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta‐analysis of 63 conditions from 50 published and… 

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