Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries

  title={Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries},
  author={Cristina Calvo-Porral and Andr{\'e}s Fa{\'i}{\~n}a Med{\'i}n and Chema Losada-L{\'o}pez},
  journal={Journal of Food Products Marketing},
  pages={42 - 60}
ABSTRACT One third of food destined for human consumption is wasted globally, and much of the food waste that comes from high-income or developed countries is caused by poor marketing practices, consumer behavior, and consumption patterns. The present study focuses on developed countries to propose some marketing actions that could help in reducing food waste. A comprehensive analysis was carried out for each marketing variable, to provide a snapshot of actions and proposals that are being… 

Circular agri-food approaches: will consumers buy novel products made from vegetable waste?

ABSTRACT This article discusses the challenges associated with managing waste in the horticultural sector by presenting the circular economy framework as a solution to the problem of food waste. The

Causes of Food Loss and Waste: An Analysis Along the Food Supply Chain

The waste of food represents a missed opportunity to feed the growing world population. This is the main reason why member states of the European Union are committed to halve the food loss and waste

Addressing food loss and waste prevention

PurposeFood waste is one of the most challenging issues humanity is currently facing. Therefore, there has been a growing interest in the prevention of food waste because of world hunger,

Food Waste and Food Loss Phenomenon – New Systemic Approaches

Food waste is one of the main challenges of modern society. It‘s economic, environmental and social implications generates major research efforts among all categories of scientists, from natural

Which Consumer Perceptions Should Be Used in Food Waste Reduction Campaigns: Food Security, Food Safety or Environmental Concerns?

Consumer food waste linked to restaurants and canteens has been a long-standing serious problem in China, which hungers for an effective solution. Although government and media have launched

Waste not want not

Purpose Scholarly research on food waste is growing, but it tends to focus on households in general. The purpose of this paper is to explore the attitudes of green consumers towards food

The Impact of Social Norms on Suboptimal Food Consumption: A Solution for Food Waste

Abstract Consumers seem to have a reduced preference to buy fruits and vegetables with unusual appearance, products with damaged package and close to the expiration date, usually called suboptimal

How Consumer Behavior in Daily Food Provisioning Affects Food Waste at Household Level in The Netherlands

Results show that purchase behavior in-store was the main driver of food waste, and intention not to waste food acted as a moderator in the relationship between planning behavior and food waste.



Opening the Black Box of Food Waste Reduction

Surplus food management plays a key role in food waste reduction. This paper addresses the multifaceted concept of food supply chain sustainability by presenting a model of surplus food generation

An analysis of a community food waste stream

Food waste comprises a significant portion of the waste stream in industrialized countries, contributing to ecological damages and nutritional losses. Guided by a systems approach, this study

Food waste within food supply chains: quantification and potential for change to 2050

The analyses highlighted the scale of the problem, the scope for improved system efficiencies and the challenges of affecting behavioural change to reduce post-consumer waste in affluent populations.

Spaghetti Soup: The Complex World of Food Waste Behaviours

The evolution of food donation with respect to waste prevention.

Waste: Uncovering the Global Food Scandal

Combining frontline investigation with startling new data, Tristram Stuart's "Waste" shows how the way we live now has created a global food crisis - and what we can do to fix it. With shortages,