Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries

@article{CalvoPorral2017CanMH,
  title={Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries},
  author={Cristina Calvo-Porral and Andr{\'e}s Fa{\'i}{\~n}a Med{\'i}n and Chema Losada-L{\'o}pez},
  journal={Journal of Food Products Marketing},
  year={2017},
  volume={23},
  pages={42 - 60}
}
ABSTRACT One third of food destined for human consumption is wasted globally, and much of the food waste that comes from high-income or developed countries is caused by poor marketing practices, consumer behavior, and consumption patterns. The present study focuses on developed countries to propose some marketing actions that could help in reducing food waste. A comprehensive analysis was carried out for each marketing variable, to provide a snapshot of actions and proposals that are being… 

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