Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

  title={Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man},
  author={Robert V. Kozinets},
  journal={Journal of Consumer Research},
  • R. Kozinets
  • Published 1 June 2002
  • Sociology
  • Journal of Consumer Research
This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week-long antimarket event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man's participants… 
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