Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?

@article{Agnihotri2015CanBR,
  title={Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?},
  author={Arpita Agnihotri},
  journal={Journal of Marketing Channels},
  year={2015},
  volume={22},
  pages={62 - 73}
}
  • A. Agnihotri
  • Published 2 January 2015
  • Business, Engineering, Computer Science
  • Journal of Marketing Channels
ABSTRACT The critical success factors required by brick-and-mortar retailers to successfully transform into multichannel retailers are analyzed in this study. We identify threshold resources and success factors required to survive in the online retailing industry. We suggest that by leveraging their already existing assets and augmenting certain resources and capabilities, brick-and-mortar retailers would be able to exploit gaps in online retailing and use opportunities arising from them, thus… 
Measuring retail performance in an omni-channel world
Abstract Driven by global advances in technology and changes in consumer buying behavior, brick-and-mortar retailers are being forced to become omni-channel retailers. This calls for new metrics for
The role of brick-and-mortar stores in an omnichannel environment
Retail is changing as technology is growing. The traditional way of shopping has evolved thanks to mobile devices, and retailers are struggling to avoid customers’ attrition. Customers are immersed
A customer-centric approach to omni-channel in fashion retail
Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the
FACILITY DESIGN IN OMNI-CHANNEL RETAIL – A LOGISTICS POINT OF VIEW
Omni-channel retailing enables customers to switch seamlessly between all available sales channels of a retailer during their customer journey (pre-purchase, payment, delivery, return). This leads to
Influence of logistic service level on multichannel decision of a two-echelon supply chain
TLDR
This study finds that multiple channels consisting of traditional retail channel and online channel of the manufacturer and the retailer can provide consumers with the lowest retail price, which is most beneficial to the retailer.
Online retailing: determinants of competition between multinationals and local firms in emerging markets
PurposeThe fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational online retailers and
The role of packaging in omni-channel fashion retail supply chains - How can packaging contribute to logistics efficiency?
TLDR
The results indicate that the requirements towards packaging in the different channels, especially in integrated DC structures, interfere with a seamless channel integration, which has strong managerial implications for retailing companies implementing integrated omni-channel structures, processes and services.
An exploration of consumers’ experiences in physical stores: comparing consumers’ and retailers’ perspectives in past and present time
Abstract In this paper, we explore consumers’ in-store experiences and their components, from both a consumer and retailer perspective. This is a replication of a study we performed in 2006 and thus
Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores
  • M. Nuseir
  • Business
    Bus. Process. Manag. J.
  • 2021
TLDR
The findings of this study will help B&M grocery retailers to confront the competition by online retailers such as Amazon, AliExpress or eBay and promote the development of a systematic collaboration to achieve the changes they need.
...
1
2
3
...

References

SHOWING 1-10 OF 110 REFERENCES
Multi‐channel mistake: the demise of a successful retailer
Egghead Software, Inc. was a successful computer software and hardware multi‐channel retailer in the USA until the mid 1990s. Then, in 1998, they closed down their retail operations and Egghead
Integrating brick and mortar locations with e-commerce: understanding synergy opportunities
TLDR
A framework to describe the areas of physical and virtual synergy in click and mortar enterprises, the management actions for achieving synergies and avoiding channel conflicts, and the types of benefits that may be obtained is introduced.
Retailer Pricing and Competitive Effects
An Empirical Examination of the Decision to Invest in Fulfillment Capabilities: A Study of Internet Retailers
TLDR
It is found that there are many circumstances in which it is prudent to own fulfillment capabilities and inventory, and firms making inventory ownership decisions that are consistent with an empirical benchmark derived from environmental and strategic factors are less likely to go bankrupt than those making inconsistent inventory choices.
A guide to developing and managing a well‐integrated multi‐channel retail strategy
A well‐integrated multi‐channel format enables consumers to examine goods at one channel, buy them at another channel, and finally pick them up at a third channel. Multichannel retailing offers
E-strategy in the UK retail grocery sector
After a decade of Internet trading, retailers in the UK have experienced mixed fortunes with their Internet-based ventures. Online shopping success stories include; Tesco’s, which has positioned
Internet retailing: the past, the present and the future
Purpose – The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of internet technologies, by retailers, for the promotion
...
1
2
3
4
5
...