Can Accountability Produce Independence? Goals as Determinants of the Impact of Accountability on Conformity

  title={Can Accountability Produce Independence? Goals as Determinants of the Impact of Accountability on Conformity},
  author={Andrew Quinn and Barry R. Schlenker},
  journal={Personality and Social Psychology Bulletin},
  pages={472 - 483}
People routinely confront the social pressure of being accountable to audiences whose preferences are known. Prior research indicates that these conditions create conformity, which often leads to sub par decision making. The authors hypothesized that conformity is the usual consequence of accountability when people are motivated to get along with others, but independence can occur when accountable people are motivated to make accurate decisions. Participants went through a priming procedure to… Expand

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