Can “Low-Fat” Nutrition Labels Lead to Obesity?

  title={Can “Low-Fat” Nutrition Labels Lead to Obesity?},
  author={B. Wansink and Pierre Chandon},
  journal={Journal of Marketing Research},
  pages={605 - 617}
  • B. Wansink, Pierre Chandon
  • Published 2006
  • Business
  • Journal of Marketing Research
  • In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims may influence food consumption. The authors develop and test a framework that contends that low-fat nutrition labels increase food intake by (1) increasing perceptions of the appropriate serving size and (2) decreasing consumption guilt. Three studies show that low-fat labels lead all consumers—particularly… CONTINUE READING
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