Campaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects

@article{Cho2009CampaignsRA,
  title={Campaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects},
  author={Jaeho Cho and Dhavan V. Shah and Jack M. McLeod and Douglas M. McLeod and Rosanne M. Scholl and Melissa R. Gotlieb},
  journal={Communication Theory},
  year={2009},
  volume={19},
  pages={66-88}
}
Recent communication research concerning participatory politics has found that the effects of media, especially campaign ads, conventional news, and online political resources, are largely mediated through interpersonal discussion about politics. This article extends this line of theorizing about the role of political conversation in citizen competence by testing an O-S-R-O-R model of campaign communication mediation, a modification and extension of the longstanding O-S-O-R model of… 

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