Corpus ID: 56105716

CSR orientation and organisational performance in the Australian retail industry

@inproceedings{Zur2008CSROA,
  title={CSR orientation and organisational performance in the Australian retail industry},
  author={Andrew Zur and Jody Evans and Kerrie Bridson},
  year={2008}
}
  • Andrew Zur, Jody Evans, Kerrie Bridson
  • Published 2008
  • Business
  • This paper aims to contribute to current business ethics literature by conceptualising the relationship between organisational culture, corporate strategy, and target stakeholders and the formation of a CSR orientation. The paper will further explore whether corporate social responsibility policies and practices will result in an overall improved positional advantage for the firm and, as a consequence, positively enhance organisational performance. These relationships will be examined within… CONTINUE READING

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