CRM Practices and Resources for the Development of Customer-Focused Multinational Organizations

@inproceedings{Batista2010CRMPA,
  title={CRM Practices and Resources for the Development of Customer-Focused Multinational Organizations},
  author={Luciano C. Batista},
  year={2010}
}
This chapter aims to provide a complete characterization of the different perspectives of customer relationship management (CRM) and its potentialities to support knowledge management practices in a multinational context. It describes the strategic and technological dimensions of CRM and how its adoption supports the development of a learning and customer-focused organization, with special emphasis on multinational corporations. CRM strategic approach entails the adoption of customer-focused… CONTINUE READING

Citations

Publications citing this paper.
SHOWING 1-2 OF 2 CITATIONS

References

Publications referenced by this paper.
SHOWING 1-9 OF 9 REFERENCES

Business Information Systems: Concepts, Methodologies, Tools and Applications

  • Dunja Mladenic, Nada Lavrac
  • Business Information Systems: Concepts, Methodologies, Tools and Applications
  • 2010

igi-global.com/chapter/towards-adaptive-business-networks

  • Www
  • igi-global.com/chapter/towards-adaptive-business-networks
  • 1945

Add to Cart" button on the product's webpage: www.igi-global.com/chapter/crm-practices-resources-development- customer

  • Add to Cart" button on the product's webpage: www.igi-global.com/chapter/crm-practices-resources-development- customer

igi-global.com/chapter/building-business-case/24078?camid=4v1a

  • Www
  • igi-global.com/chapter/building-business-case/24078?camid=4v1a

igi-global.com/chapter/european-virtual-enterprise-collaborative-data/44124?camid=4v1a Sources of Legitimacy for the M-Government Initiatives in Turkey: Concerns Human vs

  • Www
  • igi-global.com/chapter/european-virtual-enterprise-collaborative-data/44124?camid=4v1a Sources of Legitimacy for the M-Government Initiatives in Turkey: Concerns Human vs

igi-global.com/chapter/sources-legitimacy-government-initiatives- turkey/45102?camid=4v1a Building the Business Case

  • Www
  • igi-global.com/chapter/sources-legitimacy-government-initiatives- turkey/45102?camid=4v1a Building the Business Case