CRITICAL SUCCESS FACTORS IN NEW PRODUCT DEVELOPMENT

@inproceedings{Cengiz2005CRITICALSF,
  title={CRITICAL SUCCESS FACTORS IN NEW PRODUCT DEVELOPMENT},
  author={Ekrem Cengiz and Hasan Ayyildiz and Fazil Kirkbir},
  year={2005}
}
New product development (NPD) is essential for outstanding corporate performance, and research about what leads to new product success has been carried out for both goods and services frequently. Despite extensive documentation on how to achieve success, NPD remains a high risk venture. Recent studies showed that the overall rate of success for newly commercialized products has remained stable at less than 60 %, indicating that substantial resources continue to be devoted to new product… Expand

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