CREATING VIRTUAL EXPERIENCES IN COMPUTER-MEDIATED ENVIRONMENTS August 2001

@inproceedings{Klein2001CREATINGVE,
  title={CREATING VIRTUAL EXPERIENCES IN COMPUTER-MEDIATED ENVIRONMENTS August 2001},
  author={Lisa R. Klein and George Dively and Alvin J. Silk and Rick Bagozzi and M. J. Meloy},
  year={2001}
}
Although much excitement has arisen recently over the communication potential for “interactivity” on the Web, very little is understood about what exactly interactivity is and what it does. This research investigates the impact of the new digital media on consumers’ interpretations of their virtual product experiences and the product-based persuasion that results from them. Given that direct product experience is usually the optimal method for consumers to learn about product information, one… CONTINUE READING