CREATING A FIT BETWEEN OPEN INNOVATION AND MASS COLLABORATION – A Conceptual Model

This paper develops an alternative artefact for an open innovation and mass collaboration based on suggested Open Innovation Collaboration Model (OICM) enabled through social media. Web 2.0 technologies are key factors in long-term sustainability of Small Medium Enterprises (SME ́s). Business continuity, innovation and the long-term sustainability of SME… CONTINUE READING