CORPORATE REPUTATION AND SUSTAINED SUPERIOR FINANCIAL PERFORMANCE

@inproceedings{Roberts2002CORPORATERA,
  title={CORPORATE REPUTATION AND SUSTAINED SUPERIOR FINANCIAL PERFORMANCE},
  author={Peter W. Roberts and G. R. Dowling},
  year={2002}
}
Good corporate reputations are critical because of their potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. Existing empirical research confirms that there is a positive relationship between reputation and financial performance. This paper complements these findings by showing that firms with relatively good reputations are better able to sustain superior profit outcomes over time. In particular, we… CONTINUE READING
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