CONTEXTUALISING AUTHOR-AUDIENCE CONVERGENCES

@article{Carpentier2011CONTEXTUALISINGAC,
  title={CONTEXTUALISING AUTHOR-AUDIENCE CONVERGENCES},
  author={Nico Carpentier},
  journal={Cultural Studies},
  year={2011},
  volume={25},
  pages={517 - 533}
}
New media discourses are often engulfed by a variety of claims that emphasize their specificity. We can find the formulation of strong claims of novelty and uniqueness, in combination with processes of forgetfulness in relation to the societal roles of old media technologies. This article starts with a discussion on (new) audience theory, mapping and structuring the diversity of audience articulations with a focus on two of its main dimensions: the active/passive and the interaction… Expand
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