author={Nico Carpentier},
  journal={Cultural Studies},
  pages={517 - 533}
New media discourses are often engulfed by a variety of claims that emphasize their specificity. We can find the formulation of strong claims of novelty and uniqueness, in combination with processes of forgetfulness in relation to the societal roles of old media technologies. This article starts with a discussion on (new) audience theory, mapping and structuring the diversity of audience articulations with a focus on two of its main dimensions: the active/passive and the interaction… 
The Continued Relevance of Reception Analysis in the Age of Social Media
Far from being a remnant of the past, reception analysis must continue to set the question of meaning as a central issue in media studies, an issue that appears to be missing from current
Theorizing participatory intensities
This conversation started in Prague, the Czech Republic, during a panel moderated by Irena Reifová at the symposium ‘On Empowered and Impassioned Audiences in the Age of Media Convergence’. The event
Social media, prosumption, and dispositives: New mechanisms of the construction of subjectivity
This article addresses the issue of social media from the perspective of prosumption. The term social media has recently replaced the descriptive discourse on new media and communication
Users’ Encounter With Normative Discourses on Facebook: A Three-Pronged Analysis of User Agency as Power Structure, Nexus, and Reception
This study asks whether users’ encounter with normative discourses of lifestyle, consumption, and health on social media such as Facebook gives rise to agency. The theoretical framework draws on
Moving convergence culture towards cultural intermediation: social media and cultural inclusion
Raymond Williams noted culture is specific to each society, where ‘the making of a society is the finding of common meanings and direction’. Cultural studies provide a foundation for an array of
This paper enters into the scholarly debate about how interactivity in new media places singular interpretive actions by individuals at its center rather than as the more traditionally peripheral audience, and suggests that existing audience theory can and should be extended in regard to new media audiences, players or users.
Commodifying the followers or challenging the mainstream?: The two-sided potential of curvy fashion bloggers
Digital influencers and fashion blogging are the subject of a growing interest as a pattern of both production and consumption of digital culture. This essay examines the process of co-evolution of
Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows
This chapter develops a set of findings around audiences’ small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three
Is there an author behind this text? A literary aesthetic driven approach to interactive media
It is concluded that an (imagined) author plays a key role in media users’ ability to critically use interactive media and evaluate the relevance and reliability of media content, rather than functioning as an authoritative originator of the meaning.
Funding and Management in the Media Convergence Era: Introduction
ABSTRACT Media convergence has been mapped from a variety of perspectives, with scholars tracing the impact of digital convergence, for example, on everything from texts to consumption. Yet, few have


Participation Is Not Enough
■ The popularization of ‘new’ Internet-based media has generated much optimism about the social and participatory-democratic potentialities of these media, leading to predictions about the demise of
Studying Audiences: The Shock of the Real
Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by
The BBC’s Video Nation as a Participatory Media Practice
The Video Nation project is one of the BBC’s recent major contributions to stimulating audience participation within mainstream media. This project (cl)aims to maintain a balanced power relationship
Convergence Culture: Where Old and New Media Collide
"Convergence Culture" maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer, and the power of the consumer
Understanding Alternative Media
What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor
Radical Media: Rebellious Communication And Social Movements
PART ONE: CONCEPTS - RADICAL MEDIA INTERSECT MEDIA THEORY Popular Culture, 'Audiences' and Radical Media Power, Hegemony, Resistance Social Movements, the Public Sphere, Networks Community,
The people formerly known as the audience
The quote „the people formerly known as the audience“ by Jay Rosen, professor of journalism at New York University illustrates the paradigm shift currently underway in the world of media due to the
Confessions to a new public: Video Nation Shorts
Television made about `ordinary people' and featuring them speaking directly to the camera about their experiences has come to be a staple of popular broadcast television in the UK and elsewhere.
Talk on Television: Audience Participation and Public Debate
Not only is everyday conversation increasingly dependent on television, but more and more people are appearing on television to discuss social and personal issues. Is any public good served by these