• Corpus ID: 166414482

CONTEMPORARY MARKETING STRATEGIES AND PERFORMANCE OF AGRICULTURAL MARKETING FIRMS IN SOUTH-WEST NIGERIA

@inproceedings{Adegbuyi2011CONTEMPORARYMS,
  title={CONTEMPORARY MARKETING STRATEGIES AND PERFORMANCE OF AGRICULTURAL MARKETING FIRMS IN SOUTH-WEST NIGERIA},
  author={Omotayo Adeniyi Adegbuyi},
  year={2011}
}
This thesis examines the application of Contemporary Marketing Strategies and their impact on agricultural marketing firms performance in South-West Nigeria. The study was carried out on established conceptualised Contemporary Marketing practice comprising of four different approaches - Transaction, Database, Analysis Interactive Mix and Network Marketing. The general objective of the study was to examine the application/adoption of Contemporary Marketing Strategies and the Performance of… 
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