CONSUMERS’ WILLINGNESS TO PAY FOR MILK QUALITY ATTRIBUTES

@inproceedings{Berges2009CONSUMERSWT,
  title={CONSUMERS’ WILLINGNESS TO PAY FOR MILK QUALITY ATTRIBUTES},
  author={Miriam Berges and Karina Casellas},
  year={2009}
}
Supply and the demand for food products have experienced important changes in the last decades. From the supply side, the firms produce a great variety of products and quality and standards requirements are implemented along the supply chain. From the demand side, new preferences for food products arise promoted by socio-demographic and consumer behavior changes. Additional nutrients and enhanced production processes are considered quality attributes over which consumer decides at the purchase… CONTINUE READING

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