Corpus ID: 14183064

CONSUMER SWITCHING BEHAVIOUR : A STUDY OF SHAMPOO BRANDS

@inproceedings{Thapa2012CONSUMERSB,
  title={CONSUMER SWITCHING BEHAVIOUR : A STUDY OF SHAMPOO BRANDS},
  author={A. Thapa},
  year={2012}
}

A. Thapa

Published 2012

Consumers or the Customers are valuable assets for any organisation as they are the ultimate destination of any products or services. Since, they are the ultimate end users of any product or services, thus, the success of any organisation depends upon the satisfaction of the consumers, if not they will switch to other brands. Due to this reason, the satisfaction of the consumers becomes priority for any organisations. For satisfying the consumers, one has to know about what consumer buy, why… CONTINUE READING

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