CONSUMER AWARENESS OF AND ATTITUDES TO FOOD TEXTURE: I: Adults.

@article{Szczesniak1971CONSUMERAO,
  title={CONSUMER AWARENESS OF AND ATTITUDES TO FOOD TEXTURE: I: Adults.},
  author={Alina Surmacka Szczesniak and Earl L Kahn},
  journal={Journal of texture studies},
  year={1971},
  volume={2 3},
  pages={280-295}
}
Although its awareness appears to be present on a subconscious level, texture plays a very essential role in determining people's feelings about foods. Intensity of flavor, socially and culturally learned expectations, psychological and physiological factors, sex, socio-economic class, image of a food, and eating occasions influence awareness of and attitudes to texture among adult consumers. Texture awareness is increased when expectations are violated, associations are made with non-food… CONTINUE READING
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