COMPETITIVE INTELLIGENCE: IMPORTANCE AND APPLICATION IN PRACTICE

@inproceedings{Graanin2015COMPETITIVEII,
  title={COMPETITIVE INTELLIGENCE: IMPORTANCE AND APPLICATION IN PRACTICE},
  author={{\vS}. Gra{\vc}anin and Edin Kala{\vc} and D. Jovanovi{\'c}},
  year={2015}
}
Paper represents positive effects of competitive intelligence (CI) usage in the process of strategic decision making within the company. We analyze current state of CI awareness in Serbian businesses, and influence of CI on business performance of companies operating in Serbia. Study provides empirical comparative data on competitive intelligence implementation practices in developed countries and Serbia. Survey results, based on summarising and comparative analysis of field data, indicate that… Expand
9 Citations

Tables from this paper

Corporate Intelligence as the New Reality: The Necessity of Corporate Security in Modern Global Business
  • Highly Influenced
  • PDF
Automated patent mapping: a source of IP-based intelligence?

References

SHOWING 1-10 OF 26 REFERENCES
China: Competitive intelligence practices in an emerging market environment
  • 48
Dissemination of Competitive Intelligence
  • 78
  • PDF
Competitive intelligence through data mining public sources
  • 64
  • PDF
Competitive intelligence in Austria
  • 10
The Emergence and Uniqueness of Competitive Intelligence in France
  • Journal of Competitive Intelligence and Management, Volume (4),
  • 2008
...
1
2
3
...