Corpus ID: 73652526

COMPARATIVE ANALYSIS OF IMPULSE BUYING BASED ON GENDER DIFFERENCES

@inproceedings{Tulungen2013COMPARATIVEAO,
  title={COMPARATIVE ANALYSIS OF IMPULSE BUYING BASED ON GENDER DIFFERENCES},
  author={Christina Tulungen},
  year={2013}
}
Consumer Buying Decision is one important indicator for the actual impulse buying from customers in the marketplace and is influenced by Emotion, Life Style, Factor Situational and Promotion. This research is purposed to analyze the differences of impulse buying between male and female in Manado. This research used the Independent sample t-test as the method of this research.  Population in this research is mainly in this research is people in Manado. The sample of this research is 100… Expand
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