CKM-embedded Innovation Marketing as Success Driver for Product Innovation Theoretical Framework and Empirical Research

@inproceedings{Sun2010CKMembeddedIM,
  title={CKM-embedded Innovation Marketing as Success Driver for Product Innovation Theoretical Framework and Empirical Research},
  author={Hongqing Sun},
  year={2010}
}
The advent of customer experiential knowledge management approach (CEKM): The integration of offline & online experiential knowledge
  • D. Jaziri
  • Computer Science
    Journal of Business Research
  • 2019
TLDR
A strategic model of CEKM, that integrates the customer experience processed through the knowledge management, is proposed, and a conceptual analysis ascertains that the customer knowledge plays a key role in the implementation of an experiential innovation.
ANALISIS FITUR DENGAN METODE CUSTOMER KNOWLEDGE MANAGEMET (CKM) PADA SITUS KPU (KPU.GO.ID)
Berawal dari kesulitan instansi baik di lingkungan instansi perusahaan maupun pemerintah dalam memanajemen hubungan masyarakat, dimana instansi tersebut dianggap belum mampu memenuhi kebutuhan dan

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