CHAOS THEORY AND STRATEGY: THEORY, APPLICATION, AND MANAGERIAL IMPLICATIONS

@article{Levy2007CHAOSTA,
  title={CHAOS THEORY AND STRATEGY: THEORY, APPLICATION, AND MANAGERIAL IMPLICATIONS},
  author={David L. Levy},
  journal={Southern Medical Journal},
  year={2007},
  volume={15},
  pages={167-178}
}
This paper argues that chaos theory provides a useful theorectical framework for understanding the dynamic evolution of industries and the complex interactions among industry actors. It is argued that industries can be conceptualized and modeled as complex, dynamic systems, which exhibit both unpredictability and underlying order. The relevance of chaos theory for strategy is discussed, and a number of managerial implications are suggested. To illustrate the application of chaos theory, a… Expand
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