CGIP: Managing Consumer-Generated Intellectual Property

  title={CGIP: Managing Consumer-Generated Intellectual Property},
  author={Pierre R. Berthon and Leyland F. Pitt and Jan H. Kietzmann and Ian Paul McCarthy},
  journal={California Management Review},
  pages={43 - 62}
Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of “consumer-generated intellectual property” (CGIP). This article addresses the question: “How should firms manage the intellectual property that their customers create?” It explores how CGIP presents important dilemmas for managers and argues that consumers' “intellectual… 

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