CGIP: Managing Consumer-Generated Intellectual Property
@article{Berthon2015CGIPMC, title={CGIP: Managing Consumer-Generated Intellectual Property}, author={Pierre R. Berthon and Leyland F. Pitt and Jan H. Kietzmann and Ian Paul McCarthy}, journal={California Management Review}, year={2015}, volume={57}, pages={43 - 62} }
Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of “consumer-generated intellectual property” (CGIP). This article addresses the question: “How should firms manage the intellectual property that their customers create?” It explores how CGIP presents important dilemmas for managers and argues that consumers' “intellectual…
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