CEO transformational leadership and the new product development process

@inproceedings{Sattayaraksa2016CEOTL,
  title={CEO transformational leadership and the new product development process},
  author={Tharnpas Sattayaraksa and Sakun Boon-itt},
  year={2016}
}
Purpose – The purpose of this paper is to examine the linkages between CEO transformational leadership and the new product development (NPD) process through organizational learning and innovation culture. Design/methodology/approach – A large-scale survey by a sample of 269 manufacturing firms in Thailand was conducted. Structural equation modeling was used to test the proposed relationships. Findings – CEO transformational leadership was strongly and… CONTINUE READING