CEO letters in CSR reports: oil companies in focus

Abstract

Objectives of the study: A main challenge in planning CSR communication strategy is how to communicate positive motives of a corporation in its CSR activities and how to decrease stakeholder uncertainty. This study provides an analysis of the CEO letters issued by eight oil companies in their CSR reports. The thesis is an investigation of target stakeholder… (More)

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Cite this paper

@inproceedings{Berg2013CEOLI, title={CEO letters in CSR reports: oil companies in focus}, author={Marhaba von Berg}, year={2013} }