By any means necessary: the effects of regulatory focus and moral conviction on hostile and benevolent forms of collective action.

@article{Zaal2011ByAM,
  title={By any means necessary: the effects of regulatory focus and moral conviction on hostile and benevolent forms of collective action.},
  author={Maarten P. Zaal and Colette van Laar and Tomas St{\aa}hl and Naomi Ellemers and Belle Derks},
  journal={The British journal of social psychology},
  year={2011},
  volume={50 4},
  pages={670-89}
}
In two studies, we investigate the effect of individuals' promotion and prevention focus on engagement in collective action. We show that responding to group-based disadvantage out of a sense of moral conviction motivates prevention-oriented- but not promotion-oriented- individuals to engage in collective action. Furthermore, holding such strong moral convictions about the fair treatment of their group causes the prevention-oriented to disregard societal rules against hostile forms of… CONTINUE READING
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