Buying Brains: Trollope, Oliphant, and Vulgar Victorian Commerce

  title={Buying Brains: Trollope, Oliphant, and Vulgar Victorian Commerce},
  author={Elsie B. Michie},
  journal={Victorian Studies},
  pages={77 - 97}
G rant Allen's 1894 description of the shift from "the old asceticism [which] said, 'Be virtuous, and you will be happy' [to] the new hedonism [which] says, 'Be happy and you will be virtuous"' (377) applies to large-scale economic movements of the nineteenth century. During the era preceding the expansion of the credit economy, capital was hard to come by; in order to expand businesses, entrepreneurs had to save, borrow from relatives and friends who had also saved, or both save and borrow… 
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