Corpus ID: 168846662

Buying Behaviour of Consumers towards the Products Produced by SSM Units

@article{Giram2004BuyingBO,
  title={Buying Behaviour of Consumers towards the Products Produced by SSM Units},
  author={S. J. Giram},
  journal={Indian Journal of Marketing},
  year={2004},
  volume={34}
}
  • S. J. Giram
  • Published 2004
  • Business
  • Indian Journal of Marketing
Every producer, either of SSI unit or Big-unit manufactures products for sale .In order to capture the market for their product, the producer has to take efforts to attract the consumers towards their products. Moreover, to attract the consumer, it is essential to understand the buying behavior of the consumer, his requirements, expectations, and satisfaction and apply adequate marketing strategies accordingly.SSI units generally manufacture consumable products or consumable durable products… Expand
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