Buyer Characteristics Among Users of Various Travel Intermediaries

  title={Buyer Characteristics Among Users of Various Travel Intermediaries},
  author={K. Wolfe and C. Hsu and S. K. Kang},
  journal={Journal of Travel & Tourism Marketing},
  pages={51 - 62}
  • K. Wolfe, C. Hsu, S. K. Kang
  • Published 2004
  • Business
  • Journal of Travel & Tourism Marketing
  • SUMMARY As online travel purchases increase, travel intermediaries must change to meet consumer demands. A survey was conducted to identify travelers' selection criteria and expectations of traditional travel agents. Responses from 382 individuals were compared by their methods of purchasing travel arrangements, including those who purchased online, offline, or both. Differences were found among the groups in terms of travel agent selection criteria and expectations; however, the groups were… CONTINUE READING
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