• DOI:10.1300/J073v17n02_05
Corpus ID: 154882694

Buyer Characteristics Among Users of Various Travel Intermediaries

@article{Wolfe2004BuyerCA,
  title={Buyer Characteristics Among Users of Various Travel Intermediaries},
  author={K. Wolfe and C. Hsu and S. K. Kang},
  journal={Journal of Travel & Tourism Marketing},
  year={2004},
  volume={17},
  pages={51 - 62}
}

K. Wolfe, C. Hsu, S. K. Kang

Published 2004

Business

Journal of Travel & Tourism Marketing

SUMMARY As online travel purchases increase, travel intermediaries must change to meet consumer demands. A survey was conducted to identify travelers' selection criteria and expectations of traditional travel agents. Responses from 382 individuals were compared by their methods of purchasing travel arrangements, including those who purchased online, offline, or both. Differences were found among the groups in terms of travel agent selection criteria and expectations; however, the groups were… CONTINUE READING

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