Buyer Behavior in Personalized Shopping Environments

  title={Buyer Behavior in Personalized Shopping Environments},
  author={Gerald H{\"a}ubl and Kyle B. Murray},
One of the most exciting aspects of electronic shopping environments (such as online stores) is that they allow firms to create personalized customer interfaces. That is, user interfaces of commercial web sites can be designed to be adaptive to the specific interests, needs, and preferences of individual shoppers at particular points in time. In principle, such personalization can yield a unique user interface for each customer, based on what the site knows, or is able to infer, about that… CONTINUE READING


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