Buyer's remorse or missed opportunity? Differential regrets for material and experiential purchases.

  title={Buyer's remorse or missed opportunity? Differential regrets for material and experiential purchases.},
  author={Emily L Rosenzweig and Thomas Gilovich},
  journal={Journal of personality and social psychology},
  volume={102 2},
Previous research has established that experiential purchases tend to yield greater enduring satisfaction than material purchases. The present work suggests that this difference in satisfaction is paralleled by a tendency for material and experiential purchases to differ in the types of regrets they elicit. In 5 studies, we find that people's material purchase decisions are more likely to generate regrets of action (buyer's remorse) and their experiential purchase decisions are more likely to… 

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