Business model aproach for QoE optimized service delivery

@article{Aznar2011BusinessMA,
  title={Business model aproach for QoE optimized service delivery},
  author={Jos{\'e} I. Aznar and Eduardo Viruete and Juli{\'a}n Fern{\'a}ndez-Navajas and Jos{\'e} Ru{\'i}z and Jose Saldana and Luis Casadesus},
  journal={Proceedings of the International Conference on e-Business},
  year={2011},
  pages={1-4}
}
Current B2B (Business to Business) models are not capable to cover neither customer expectations in terms of quality nor personalization. Network, service and equipment providers are tied to traditional business models, missing the opportunity to increase their revenues derived from the integration of Quality of Experience (QoE) models in their frameworks. In this work, we propose a B2B QoE model which comprises the main guidelines to successfully integrate the QoE within the value chain and… CONTINUE READING

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