Business marketing : an interaction and network perspective

@inproceedings{Mller1995BusinessM,
  title={Business marketing : an interaction and network perspective},
  author={Kristian M{\"o}ller and David Thomas Wilson},
  year={1995}
}
Foreword. 1. Introduction: Interaction and Networks in Perspective K.K. Moller, D.T. Wilson. Part I: Conceptual Foundation of Business Relationships. 2. Business Relationships -- an Interaction Perspective: Basic Elements and Processes K.K. Moller, D.T. Wilson. 3. Dynamics of Relationship Development D.T. Wilson, K.K. Moller. 4. Buyer--Seller Relationships -- Theoretical Perspectives R. Dwyer, R. Dahlstrom, T. DiNovo. 5. The Development of Network Research -- a Question of Mobilization B… CONTINUE READING

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