Business intelligence as a competitive differentiator

  title={Business intelligence as a competitive differentiator},
  author={R. M. Bogza and Dan Zaharie},
  journal={2008 IEEE International Conference on Automation, Quality and Testing, Robotics},
The successes of organizations vary greatly from industry to industry. For every business in every industry, revenue growth remains the most fundamental indicator, and by far the most critical. Lately, marketplace realities are making revenue targets harder and harder to reach. That's why every organization must infuse strategic and tactical decisions with the knowledge necessary to maximize revenue, reduce costs, minimize risk and achieve competitive advantage. Business intelligence is defined… CONTINUE READING

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