Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness

@inproceedings{Govindarajan1984BusinessUS,
  title={Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness},
  author={Vijay Govindarajan},
  year={1984}
}
Despite the widespread acceptance of strategy's role in mediating an organization's interaction with its environment (Andrews, 1971; Ansoff, 1965; Chandler, 1962; Child, 1972; Miles & Snow, 1978), the scope of research on strategy "implementation" has remained quite narrow. Following Chandler (1962), the concern has been predominantly with how a firm's organizational structure and control system are, or might be, related to the degree and nature of its product and geographic diversification… CONTINUE READING

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