Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions

@article{Clemons2009BusinessMF,
  title={Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions},
  author={E. Clemons},
  journal={Journal of Management Information Systems},
  year={2009},
  volume={26},
  pages={15 - 41}
}
  • E. Clemons
  • Published 2009
  • Economics, Computer Science
  • Journal of Management Information Systems
Almost all attempts to date to monetize Internet applications targeted at individuals have focused on natural extensions of traditional media or traditional retailing. Most are either some form of consumer-focused advertising or of consumer-focused e-commerce. And yet the Net is far more powerful than traditional media on one hand, and far more liberating and thus inappropriate as an alternative to traditional media on the other. There are numerous potential online business models that are not… Expand
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