Business Models for Mobile Content: the Case of M-Games

Abstract

It has been difficult to develop a profitable business model for Internet content. The emerging medium of mobile communications promises a new opportunity for this type of business because the gatekeeper for the medium, the wireless network provider (WNP), has greater control over what customers can feasibly do with their mobile devices. Higher barriers to… (More)
DOI: 10.1080/101967802762553477

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