Business Model Innovation through Trial-and-Error Learning

@inproceedings{Sosna2010BusinessMI,
  title={Business Model Innovation through Trial-and-Error Learning},
  author={M. Kb. Sosna and Rosa Nelly Trevinyo-Rodr{\'i}guez and S. Ramakrishna Velamuri},
  year={2010}
}
How does an established organization innovate its business model, which is still contributing revenues and profits, but whose future effectiveness is likely to be undermined by changes in its external environment? We study the antecedents and drivers of business model innovation in a Spanish dietary products business threatened by economic recession and heightened competition resulting from liberalization. We document the evolution of the firm's new retail-market business model in two distinct… CONTINUE READING

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