Business Model Design: An Activity System Perspective

@article{Zott2010BusinessMD,
  title={Business Model Design: An Activity System Perspective},
  author={C. Zott and R. Amit},
  journal={Long Range Planning},
  year={2010},
  volume={43},
  pages={216-226}
}
  • C. Zott, R. Amit
  • Published 2010
  • Computer Science
  • Long Range Planning
  • Building on existing literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm, in concert with its partners, to create value and also to appropriate a share of that value. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that… CONTINUE READING
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